If 80% of your inbound links say buy cheap shoes online, Google notices.
Recommended anchor mix
- Branded (40-50%) — your site name or URL.
- Generic (20-30%) — "click here", "this guide".
- Partial match (15-20%) — "running shoes guide".
- Exact match (under 10%) — "buy running shoes".
On our platform, we track the anchor distribution per site so you can keep it natural.